A New Partnership for Getsafe and comparethemarket.com
Digital insurer Getsafe and prominent price comparison site comparethemarket.com enter a partnership that aims to offer better value and flexible insurance policies to millions of UK consumers.
Getsafe started out in 2015 with a clear vision from co-founders Christian Wiens and Marius Simon: to make insurance digital, simple, and flexible With 53 million US dollars in funding, Getsafe is one of Europe’s top 10 funded B2C insurance startups, serving 175,000+ customers in Germany and the UK. The company offers a mobile-first approach, empowering its customers to purchase and manage insurance policies as well as filing claims on their smartphones – 24/7.
Christian Wiens, founder and CEO of Getsafe, states: “Getsafe is experiencing continuous growth – something the partnership with Compare The Market will drive even further. We are determined to make digital, app-based insurance the standard throughout Europe in the coming years, and this partnership puts us on the right track.”
comparethemarket.com is a leading UK price comparison site, often associated with its creative and much-loved advertising that features anthropomorphic meerkats. The company helps millions of Brits find the best insurance deals every year. The new Getsafe partnership enables comparethemarket.com to offer its customers a fully digital and flexible insurance experience, which will resonate with the next generation of insurance customers.
The new collaboration is a huge milestone for Getsafe who can now reach a wider audience with its app-based insurance proposition, and comparethemarket.com can offer its users a different type of interaction with insurance that is designed for the modern consumer.
Getsafe recently conducted a YouGov survey on British attitudes towards contents insurance. The results show that 25 percent of respondents did not have contents insurance, with around a third claiming it is too expensive. Despite this belief, contents insurance is often incredibly cheap and accessible for all. Getsafe has now set its sights on convincing a new generation of customers – and transforming these customers into fans with a less stressful, transparent insurance experience.
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Dr. Lydia Prexl
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