Getsafe Acquires helden.de and Expands Its Position as the Next-Generation Digital Insurance Platform

Since its founding in 2016, helden.de has raised around €25 million in capital and built a profitable insurance portfolio — without comparison portals, 100% digital, with proprietary products and high customer satisfaction. This portfolio will be fully integrated into the existing Getsafe platform. For helden.de customers, the transition will be seamless and bring additional benefits. For Getsafe, this marks the second strategic acquisition of a digital insurance portfolio. In 2023, the company took over 50,000 contracts from Luko Germany. 95 percent of those customers were migrated to Getsafe’s own app in less than two months — with above-average cross-selling rates thereafter.

“With helden.de, we are strengthening our position as the leading digital insurance platform in Germany,” says Christian Wiens, co-founder and CEO of Getsafe. “We have built an integration capability that is unique in the German insurance market: Our platform is designed to integrate insurance portfolios quickly and make them noticeably better for customers. Every portfolio that fits our target group is a potential building block for our platform.”

Platform, Data, AI – Getsafe’s Strategy for the German Insurance Market

Getsafe pursues a platform strategy that is unprecedented in the German insurance market. After three years with its own BaFin license, the company has evolved its model toward an open MGA platform, enabling it to develop and offer high-quality products across all lines more quickly — without relinquishing control over the customer experience from product design through to claims settlement. The portfolio today covers all relevant areas of life: liability and household contents, pet and dental supplementary insurance, life and health insurance, as well as pension provision. Getsafe is thus the only provider in Germany that covers an entire generation’s insurance needs fully digitally and via app.

Getsafe focuses on the 20- to 40-year-old demographic — a generation that traditional insurers find increasingly difficult to reach through conventional channels, and at the same time the largest untapped insurance market in Germany. This target group experiences insurance as complicated and non-transparent. Getsafe is changing that. The app is the heart of the platform. Customers use it not only to take out policies and file claims, but also for prevention, information, and advice. This creates a depth of engagement that is directly reflected in the number of policies per customer — well above the industry average. Through its consistent app-first approach, Getsafe collects proprietary behavioral data across the entire customer lifecycle — and can deploy AI where it has the greatest impact: 70 percent of claims are processed fully automatically or with AI assistance, predictive models improve product development, underwriting, and recommendations, and enable active prevention.

With more than 500,000 customers, Getsafe is one of the largest digital insurance providers in Germany — and this with only 150 employees at its locations in Heidelberg and Berlin. The helden.de transaction is part of a consistent platform strategy: organic customer growth via the proprietary platform, complemented by targeted acquisitions in which Getsafe holds a structural integration advantage.

ABOUT GETSAFE

Getsafe is a digital insurance platform that combines property, life, and health insurance in one app. Features such as AI-powered advice, instant claims settlement, and the prevention program “Safepoints” make insurance simple and transparent.

More than 500,000 customers in Germany and Austria trust Getsafe — backed by more than €120 million in risk capital and investors including Earlybird, CommerzVentures, and Swiss Re.

More at hellogetsafe.com or LinkedIn.

PRESS CONTACT

‍Zoë Zimmermann
Tel.: +49 (0) 1515 1297427
E-Mail: [email protected]

‍